Digital Communications By Zoe Hunt

A new energy drink

What should go into the brief?

.What is the product?

. How do you want the product to be promoted?

.  Who is the product aimed at?

.How long you’ve got to create website/posters etc

.What you want the website to include

. What message you want to convey

Brief

The product I have created is a new energy drink which will go on sale in the UK. The drink is part of a range which will go on sale at a later date if the drink is proven popular amongst the audience. The product will be aimed at 16-30 year olds. The message the product needs to convey is that the drink makes you feel alive and gives you a boost when your energy levels are low. The promotional material that I want created includes a website and poster.

The following information needs to be put on the website:

-The background of the drink

-What the drink does

-What’s in the drink

-Where it’s on sale and promotions

The website will only need to include information on the drink so people will be able to understand the product. The website will need to be created in 2 months.

The poster will need to show an image of the drink with the logo on and also a caption. The maximum amount of time which can be spent on the creation of the poster is 2 weeks

A promotional video for the energy drink will need to be created to give the audience an insight into what the drinks about. The video needs to show how the drink gives you energy and makes you feel different.  The clip needs to be fairly brief but still show the audience what the product is and how it could appeal to them. The video will need to be featured on the website and take no longer than 1 month to film, edit and be working on the website.

During the process several meetings will be held to see how the promotional material is coming along and to review timescales.