1st November - Work. Work. Work.

Today, Sophie, Josh and I were using Adobe Premiere to edit some more interviews for our promotional college website. We cut out parts of the interview which weren't relevant and also made the video's fade in. We also faded the audio when someone else started to talk in the interview. Louis was using Flash and Photoshop to get the basic website so it functioned. As a group we decided that we needed to get some short cut off clips from around the college so we could add it to the interviews. I think today went really well and everything seems to be coming together. I really hope I will be saying the same at the end of the week!

Branding

Branding is one of the key aspects in a business, whether the business is small or large. When you get a brand name which is recognisable means that people can relate to your product in competitive markets. The brand is telling your customers what they can expect from the product. Once you have a brand it is important to be consistant, this is the key point to getting a successful brand. Strong brands allow the customer to build a trust between themselves and the product. Your brand is not only a name and a logo it also has to convay a message.